The Porsche myth fascinated Derk Hoberg not only during his previous role as a member of the editorial board of Porsche Club Magazine. In his previous positions, for example at the RTL media group, he developed a passion for stylish travel and created several online magazines on topics such as travel, lifestyle, automobiles, and sports, which he now oversees as publisher and editor-in-chief and has twice been honored with the Laureus Media Award. He is also the author of travel books, has contributed to several editions of the Porsche Sport book series, and works as a journalist for renowned print magazines and newspapers.